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I had an epiphany. It was an “AAAAAAAA” the sun dapples through cloud moment. The event occurred when I read a peppermint poster pull-out that said.....

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Our goal for 2018 for ‘Aware… social design project’ is to highlight how waste is a design flaw. Unfortunately, many materials are wasted during the production process. Over the past two years myself and many of the designers that I work with have discovered that waste can be a resource. We have made use of discarded and remnant materials by making purses, bags, accessories and bears. Our focus on timeless styles, and quality construction is very much a part of our goal to minimise fashion waste. This is because most of post – consumer waste is created by poor design...

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Today I had a customer at my shop tell me they loved the clothes, but it was just too expensive. This was for a $79 hand embroidered tunic that would have taken at least 40+ hours to embroider. In the modern age this work could be done by machine and sold for $40 (which would make me more profit than the hand embroidered version). But in my opinion producing such a garment is perhaps, although still beautiful, it's lacking something, something that gives the owner the pleasure of wearing art and culture. The pleasure derived from an artisan made garment...

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  Welcome to our new online store! We are excited to launch our new website along with our in-house label "Awear...social Re-design". Our label follows the 10 principles of Fair Trade, it’s organic, it preserves traditional artisan skills, while also being edgy and yet still remains timelessly stylish. We are very proud of this collection :). It has been designed and made to a quality standard so our frocks can be loved and worn for a long time. This web site also includes labels that we collaborate with and whom we know without doubt also follow the ten principles of Fair Trade, as outlined by...

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